Amazon Prime Day has officially begun, the day we Prime Members have been waiting for! We’ve cherry-picked some of the best deals and biggest historical price decreases and posted them below, but be sure to spend some time browsing Prime Day. There’s so much much on sale that we could never hope to cover it all.  And new deals are popping every few minutes all day long. Happy shopping!

Spend $10 In Store at Whole Foods, Get $10 to Spend on Amazon’s Prime Day!

Prime members should all take advantage of this Prime Day teaser deal (assuming you have a Whole Foods near you.) Prime members: scan your Prime Code or use your mobile number at checkout in Whole Foods Market stores in the U.S. between 7/11/18 and 7/17/18 on a single purchase of $10 or more. You’ll get $10 on Amazon to spend on Prime Day, an epic day (and a half) of Amazon’s best deals starting 7/16/18 at 3 p.m. ET. Limit one per customer per account.

FREE Limited Edition Happy Socks with $100 Amazon.com Gift Card Purchase

As I see it, there’s two ways to take full advantage of this deal: 1.) That $100 you were going to spend on dad now gets a really nice pair of bonus socks. 2.) KNowing that you’re going to spend $100 doing your usual Amazon shopping in the coming weeks / months, you get a free really nice pair of bonus socks. Either way, this one’s a no-brainer.

Moto X (4th Generation) – with hands-free Amazon Alexa – 32 GB – Unlocked – Sterling Blue – Prime Exclusive with Echo (2nd Generation): $349.98 (lowest price ever, good reviews)

This is an incredible bundle of two great products. If you need a phone, you’re basically getting an Amazing current generation handset plus an Echo for the price you would normally pay for just the phone. Prime members only.